💰 High Selling Seasons

Happy Sunday my friend!

We are literally THREE days away from the last quarter of 2026! Holy freaking shitballs, this year just flew on by and it isn't stopping.

I had to go buy a 2027 calendar last weekend because I already have so many things I'm planning for next year and couldn't keep it all straight in my head. The momentum is building, and I am working hard to CARRY IT FORWARD into the new year!

I have so many thoughts for you today, so let's see if I can keep them organized but also this one is a little longer than normal because I got a lot to say but I promise - I think you need to hear it so stick with me!

For many businesses, we are officially in a high selling season.

Q4 is always a big one. Workshops and masterclasses, conversion events, new offers, pop-up programs, Black Friday/Cyber Monday, year-end promotions...there are a LOT of reasons to be selling during this season.

And it's fun and exciting and EXHAUSTING and can be extremely overwhelming.

I have two clients who are coming off their first "launch-style" selling periods where they had specific open-cart/closed-cart windows. Both are exhausted and telling me how much freaking work it was.

I warned them. 😂 But until you've actually been through one, it's hard to understand everything that goes into it and the amount of energy it requires to continue selling all the way through to the very end.

And I'm in a pretty intense selling season myself. I'm promoting my free workshop, my 9th annual Carry It Forward business planning program, tickets to The Middle in January, and I'm working on a HUGE year-end sale I'm calling Past & Present because January marks my 10th year in business.

And last weekend, I had a pretty good bout of anxiety just thinking about ALL OF IT.

It's a lot to sell at the same time. But it's also seasonal. These things have specific timelines and need to be sold now, so instead of pretending it's not a lot, I need to create a plan that allows me to work WITH the season I'm in.

So, how can we move through these high-selling seasons without completely exhausting ourselves while still creating the incredible results and sales we're working toward?

1. Break EVERYTHING down into a plan.

If you don't have a plan, you will burn out faster than you can even think about selling.

And I don't just mean putting "launch offer" on your calendar.

Break down every little piece of the process. Creating the offer. Landing page. Checkout. Graphics. Sales emails. Social content. Follow-up. How often you're going to promote it. Where you're going to promote it. What happens when someone buys.

Get ALL of it out of your head.

Then break those pieces down into small enough steps that you can simply work the plan and check things off as you go.

Your brain and nervous system love small, clear steps. They do not love one giant box on your calendar that says SELL ALL THE THINGS.

2. Plan your downtime BEFORE you need it.

You HAVE to plan for recovery after a high-selling season.

There are very few people I know who can maintain this level of selling indefinitely. Selling requires energy. Launching requires energy. Being highly visible and continually talking about your offers requires energy.

It's one of the reasons everything inside FVA works in 60-day cycles, and we very rarely stay in the same season for two cycles in a row.

There are seasons when you're highly focused on visibility and pipeline building. Seasons when you're selling and converting. And there are seasons when your attention needs to move toward delivery, operations, financials or something else entirely.

You cannot be in ALL the seasons at once.

So if you're going hard in October and November, look at December now. Where are you slowing down? What are you taking off your plate? When are you actually OFF?

Don't wait until you're completely freaking exhausted to decide you need a break.

3. Plan for what happens when it WORKS.

This is the piece I think gets forgotten the most.

We spend so much time thinking about how many things we want to sell that we don't always stop and ask:

How much can I actually deliver?

If your promotion works exactly the way you want it to, what have you just committed yourself to on the other side?

If you sell 10 spots, can you serve 10 people? If you sell 20, can you serve 20? If you're selling multiple offers at the same time, what happens when ALL of them sell?

Because revenue isn't the only number that matters here.

Your capacity matters too.

For my year-end Past & Present sale, there will be a specific number of spots available for each offer. Not because I'm trying to manufacture fake scarcity, but because there is a very real limit to how many people I can serve well.

I know what my calendar looks like. I know what I'm already committed to. I know how much time each offer requires from me, and I know the level of support I want every client to receive.

So I'm going to sell accordingly. And I want you to do the same.

Before you decide you want 20 new clients from your Q4 promotion, do the math on what 20 new clients actually means.

How many hours of delivery does that create? How much onboarding? How many calls? How much async support? When does the work start? What does that do to January and February?

Don't create a Q4 sales goal that your Q1 capacity can't support.

And if you need to cap the number of spots available, CAP THEM.

A sold-out offer with a healthy delivery schedule is a hell of a lot better than hitting a giant revenue goal and immediately wondering what the hell you've gotten yourself into.

That's really the bigger lesson here.

High-selling seasons aren't just about selling as much as you possibly can. They're about understanding the seasons of YOUR business and planning for them intentionally.

Plan the selling. Plan the recovery. Plan for the success.

And honestly, this is a huge part of why I'm moving my annual business planning program into November this year instead of December.

When we come together for Carry It Forward, we're not just going to sit down and make a list of goals for 2027.

We're going to look BACK first.

When were your high-selling seasons this year? What worked? What didn't? When did you have the most energy? When were you completely freaking exhausted? When did your business need more from you, and when did your LIFE need more from you?

Then we're going to use all of that information to intentionally build your 2027 calendar.

We'll map out your high-selling seasons and the times you'll need to be highly visible. We'll look at when you need space for delivery and operations, when you need recovery time, and the seasons when LIFE is going to be the busiest thing on your calendar and your business needs to take a back seat.

Because your business plan should actually account for your life. And maybe most importantly, we're not letting December stop the momentum you're building right now.

I've been talking about this for weeks because I really want you to hear it. You are spending September, October and November getting visible, building your pipeline, selling, creating relationships, signing clients and building momentum.

Why the hell would we intentionally shut all of that down on December 1st and decide we'll "start fresh" in January?

We're not starting over. We're looking at what worked, deciding what deserves to continue and creating a plan to carry that momentum forward through December and straight into 2027.

That's why this year's theme is Carry It Forward.

Your 2027 plan shouldn't be created in a vacuum based on who you hope you'll magically become on January 1st. It should be built from the facts, lessons, momentum and growth you've already created in 2026.

And we're doing it in November so you can actually start executing the plan BEFORE the new year arrives.

CEO Power Move of the Week:

Look at everything you're planning to sell in Q4 and ask:

If this sells exactly as well as I want it to, do I actually have the capacity to deliver it?

Set your limits now. Then look at what comes AFTER the selling season and make sure you've left yourself space to deliver, recover and carry the momentum forward.