I hope you are having a glorious Sunday Reader!

Do you have any fun plans for Halloween? Trick-or-treating? A costume party?
Halloween was one of my absolute favorite holidays as a kid. My brother, the neighborhood kids, and I would go door-to-door for hours—rain, snow, or cold, nothing could stop us. Some of my favorite childhood memories came from those adventures.

But today, let’s dive into something different—pricing and positioning.

Earlier this week, I got an email from a colleague. She mentioned investing in an $18,000 mastermind. My immediate gut reaction was, “I would never pay that.”

Gut Check #1: No matter how much we work on our money mindset, those old beliefs still pop up. I’ve done a lot of inner work to shift mine, but even now, those “that’s too expensive” thoughts can sneak in. The difference today is that I catch them when they happen.

Once I sat with it, I realized that this $18K was for a 12-month program.

When broken down, that’s $1,500 per month—a number that feels much more manageable. And truthfully? I’ve invested more than that in programs and coaching before without batting an eye.

And that’s the point.

Sometimes, it’s not the offer or even the value that stops someone from saying yes—it’s how the pricing is presented.
$18,000 can feel overwhelming.
But $1,500 a month? That feels different—easier to justify.

So, what’s the takeaway for you?

Look at your own offers and pricing. Ask yourself:

• Does your pricing feel intimidating upfront?
• Could you reframe it as a monthly or weekly investment to make it more digestible?

Our subconscious minds play tricks on us. Even if the total price makes sense, a big number can trigger an instant “no.” Breaking it down into smaller payments allows clients to see the investment differently—without feeling overwhelmed.

Of course, pricing is only one piece of positioning an offer, but it matters. And sometimes, just tweaking how you present the price can make all the difference.

Here’s how I’m implementing this:

The Focused Visionary Accelerator is currently $1,497 for six months. Going forward, I’ll position it as $250 per month for six months with an option for a pay-in-full discount.

• Same program, same value—just a new way of looking at the investment.

What do you think?

I’d love to hear your thoughts. Does breaking down the price into smaller payments make it easier for you to say yes to an investment?

Reply and let me know—I’m curious to hear your feedback!

And if you’ve been eyeing the Focused Visionary Accelerator, this could be your sign to jump in (Scroll down for an even BETTER offer).

Strategic Resource of the Week

A couple of weeks ago, I noticed people sharing prompts they were using with ChatGPT to uncover their business strengths and gaps—and how to leverage that information in their messaging.

So, this week, I’ve compiled a list of those prompts just for you!

Note: These prompts will only be effective if you’ve been using ChatGPT for a while and have memory enabled. It needs enough information to provide meaningful insights.

I found the process fascinating—it even highlighted some areas where I could improve my own messaging!

Give it a try and see what it uncovers for you. Have fun with it!

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Last Monday I hosted the 5 Areas Money is Hiding in Your Business Masterclass! It was a BLAST and we had over 50 people register and over 25 on the call live!

After the masterclass - I shared a special offer for anyone interested in joining the Focused Visionary Accelerator program.

And I am extending this offer to you and making it even better.

The original payment plan was 4 payments and now you can snag the program at the $500 off AND split it into 6 equal payments.

INSANE!! You can now jump into the Focused Visionary Accelerator for $175 a month!!

Imagine wrapping up the year with:
✨ A 60-day action plan focused on what’s already working in your business.
✨ Weekly coaching to keep you accountable and on track, so you never feel stuck.
✨ 4 more months of support to scale what works and catapult your momentum in 2025.

This offer is only good through Monday night (October 28th) at midnight. Have questions about the program - reply or DM me.

Ready to dive in

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