Happy Sunday and Happy December!

December 1st—can you believe it? Where did this year go? I remember being a kid and hearing my parents say, “The years just fly by,” while I felt like the school year dragged on forever. Now? I get it. Time really does move at lightning speed.

Speaking of time flying, let’s talk about this past weekend—one of the biggest shopping weekends of the year. Black Friday has been a personal tradition of mine for over 20 years (yes, I feel old admitting that), but this year? Kind of a letdown.

And it taught me a HUGE lesson as a business owner: Make it easy for people to buy from you.

Let me break it down. I can’t even count how many sales I walked away from simply because the buying process was frustrating.

• In stores: Items weren’t in the right place, prices weren’t clearly marked, no one was available to help, and those self-scan price stations were gone. And let’s not forget the ridiculously long lines. I ended up putting so many things back because it wasn’t worth the hassle.
• Online: It wasn’t any better. Some websites were clunky, hard to navigate, and if I hit the back button, I had to start my search all over again. Codes didn’t work, and after multiple failed attempts, I just gave up.

It hit me hard: Ease of buying is more important than ever.

Time is moving faster, decision fatigue is real, and people simply don’t have the energy or patience to jump through hoops to make a purchase. And when they do? They’ll abandon the cart—just like I did.

Now, I get it. Sometimes, despite our best efforts, tech fails us. Things slip through the cracks, even when we think we’ve dotted every “i” and crossed every “t.”

But here’s a quick action step for you this week:

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​Be your own customer. Ask a non-tech-savvy friend or family member to walk through your buying process. If it’s not easy for them, it’s likely not easy for your audience either—and I can almost guarantee it’s cost you sales.

This is such a simple yet impactful fix. And if your sales process is naturally more complex, then make it easy for potential buyers to reach out with questions. A little support can go a long way. If stores had staff walking around with price scanners, I probably would have made at least three more purchases.

People are still buying—and not just what they need but what they want. But you’ve got to make it easy for them.

Take a moment this week to evaluate your buying process. A few small tweaks could make a big difference!

Strategic Resource of the Week

I am going back into the ARCHIVES for this week's resource. I used to run a very active FB community and every month I offered a free training and I was thinking about them the other day.

So, you are just going to have to look past my crappy webcam and mic (it's so fun to see how much progress we have made) and just listen to the content because it's good.

The training is about setting process goals vs outcome goals. Not sure what the difference is? Well tune in and find out!

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P.s. Can you believe this is resource #48?? Ahh we are so close to the full year!

p.p.s. I really miss having a community that I can pour into. All the community platforms are tough - but if I opened my community back up in 2025, would you be interested? Reply back or shoot me a DM PLEASE!! This is something I am really considering for 2025.

Speaking of goals and communities...

If you’ve got a million thoughts and ideas swirling around for how to grow your business in 2025—but aren’t sure what to prioritize or how to take action—let me give you your first step:

Join the Reflect. Refocus. Reignite Mini Program starting Tuesday!

This is your LAST chance to get in on this annual program and set yourself up for success in 2025.

Imagine how incredible it will feel to get all those ideas out of your head and into a clear, actionable plan for the new year. Instead of scrambling and stressing in December, you’ll be able to fully enjoy the holiday season—relaxed, rested, and unplugged.

That’s why planning week is intentionally set for the first week of December. This is your chance to make the plan, then REST.

Replays will be available, and the community will stay open through December to support you every step of the way.

Join the planning party - you know you want to!

And if you are a last minute Linda - this is your last minute. Click the button - the buying process is EASY

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