Happy Sunday, my friend!

If you're in the U.S., I hope you had a fantastic 4th of July weekend! Are you on vacation? Hit reply and send me a pic, I want to see all the fun you’re having! I also hope you’re decompressing, relaxing, and soaking up every minute.

Meanwhile, I’m in full head-down mode.

Summer is usually crazy busy for most people with vacations, kids at home, and finally some nice weather (shoutout to my Northeast folks!). But here in Florida, it’s the opposite. The snowbirds are gone, it's hot and rainy, and life just slows down. The locals love this season...less traffic, empty beaches, our favorite restaurants to ourselves.

That slower pace also opens up time on my calendar for planning and FOCUS. Which is exactly what today’s email is all about.

First, I have to share this screenshot from one of my 1:1 clients this week:

She joked about my “magical capabilities,” and honestly, it’s become a running joke with my 1:1 clients. Every time they have a strategy session with me, they make sales. It’s happened so consistently over the last five years that I’m finally just owning it. Call it vibes, energy, strategy, whatever it is, it works.

But the real magic in this message? It’s in the second part she sent me: Focus = Sales.

Here’s the backstory: Like so many business owners, she was trying to promote all the things at once. Three or four offers with overlapping, confusing messaging.

A couple of weeks ago on our call, I asked her: What’s the ONE thing that matters most right now? What’s the goal? What’s urgent?

She had an open/close cart offer with only a couple of weeks left to fill it. We focused in. And guess what? She filled it (celebrating her big time!).

Focus really does equal sales.

Before writing this email, I printed out my own 60-day planner. My last one ended right before vacation (and then life happened, my mom in the hospital, catching up last week). This is why I love 60-day planning: it works around your real life.

When I sit down to plan, I start with three questions:

1. What’s the overall intention for the next 60 days?​
   (Not just “goals”—intention. Is it clarity? Consistency? Growth? Visibility? Sales? Stepping outside your comfort zone?)
2. What’s the focus/goal?​
   It doesn’t have to be revenue. It could be audience growth, backend cleanup, planning your fall launch. But pick ONE focus. Remember: too many focuses = no focus = fewer sales.
3. What’s the specific offer you’re promoting?​
   Even if you’re in a backend season, you still need to talk about your offers. People need to know how to buy from you, and they usually need to see it more than once. Never stop promoting yourself - this is business!

Once you have your intention, goal, and offer, break them down into key actions. Get specific:

• Share a client win or testimonial every week
• Follow up with 3 warm leads each week
• Apply to 2 guest speaking opportunities per week

Keep it simple. Don’t overload your plate. Most of us overcomplicate this and end up scattered, which kills focus and drains time.

For the next 60 days, my own plan has just a few visibility actions, a couple of sales actions, a mindset practice, and a personal health goal. None of them are daily because, let’s be real, life happens and I refuse to set myself up for failure.

Here’s the truth: This system works if you work it.

Planning it out is step one. And honestly? That’s often the hardest part. I see business owners every day asking:

How do I focus?​
​How do I prioritize my ideas?​
​How do I get more sales?​
​How do I actually get stuff done?

It’s tough to do on your own. Even I lean on my mastermind, biz besties, and coaches to say: Michelle. FOCUS.

If you know this is a struggle for you and if you’re done having too many good ideas with no plan to actually make them happen, I want to invite you to experience a little of that “magical capability” yourself.

For the next 2 months, I’m running a summer special on my new hybrid offering (combining group support and 1:1 coaching for that personalized, in-depth focus).​

Because you asked for it: more community + more customized strategy.

And for the next 60 days? It’s $900 off!! Which makes this an absolute STEAL for both the group program AND 1:1 support kicking off with the 40 day Fast Start daily check ins!

Spots are limited (because of my 1:1 capacity) and the special only runs for 60 days...so you have a little time to decide, but not a ton.

I know making an investment can feel scary Reader. But here’s a little secret: Sometimes it’s not the fear of failing that holds us back, it’s the fear of actually succeeding. The Focused Visionary Accelerator was created with YOU in mind.

Just know, if you’re ready to go all in on your business, I’ll be right there with you, championing you every step of the way.

Hit reply if you want to chat about it.

What's happening over in the Back Pocket Insights Community? A lot actually! I've been dropping 2 mini episodes a week with quick, easy, proven to work action steps for business owners. And I say proven because 90% of the episodes are recorded from real time experiences of myself or my clients. The episodes getting the most feedback this week are "Keep Showing Up" and "3-2-1 Action Strategy". Next week we are having our first roundtable discussion: Marketing in 2025. We all know it's not the same as it used to be. Together we will discuss what's in, what's out and what is coming back from the past. I can't wait. I am recording a couple of personal request episodes for members this week. They ask - I answer. That's what having a strategist in your back pocket is all about! Sound fun? Having a little FOMO? I got a summer special for you here too - anyone who signs up with an annual subscription ($120/yr) will get a FREE 1:1 Strategy session with me! Every Business Owner Deserves a Strategist in Their Back Pocket!