Happy Sunday, my friend!

I’m especially excited this week because on Friday, we head out for my 40th birthday trip to Curaçao! My husband, brother, and mom are all coming too, it’s been a long time since we’ve taken a full family vacation, and I’m so looking forward to it. To kick it off we booked a spa day for our first day there. Diving right into deep relaxation!

That said… I’m deep in vacation-mode hustle right now, trying to get everything done before I go. But I’ve had to keep reminding myself: not everything is urgent just because I’ll be OOO (out of office) for a week. If you’ve got a vacation coming up Reader, take this as your reminder, make your list, and let the rest wait.

Now, switching gears…

This week I unsubscribed from an email list I’d been on for two years. It was a daily horoscope email from a woman I’d heard speak at an event. I loved her at the time, and her emails used to be a bright spot in my mornings. But lately, they started to feel heavy, like every message was pointing out something negative or challenging.

I kept asking myself: Why is this bothering me so much? Was it something I needed to look at more deeply? Was there truth I didn’t want to hear?

But the deeper I reflected, the clearer it became. A lot of her messages were focused on relationship and marriage struggles, and if there’s one thing that’s rock solid in my life, it’s my marriage. I’m grateful for it every single day. And I realized… I don’t want anything, no email, no person, planting seeds of doubt where there is none.

So I hit unsubscribe.

There was a season where those messages resonated, but that season had passed. And I had to remind myself, I get to opt out of things that no longer serve me. I can always opt back in.

Later that week, I had a soul adventure astrology session gifted to me for my birthday (and it was wonderful!). When the astrologer pulled up my chart, I immediately thought about those emails, and it hit me…

Those horoscopes? They go out to every Taurus. But what they don’t account for is the rest of our charts, the layers that make each of us unique and that nuance matters.

And honestly? That’s exactly what happens with business strategy.

There are so many programs, frameworks, and cookie-cutter approaches out there that are designed to serve the masses, but they don’t account for you. Your values. Your strengths. Your capacity. Your goals. Your season.

And when something isn’t clicking, we assume the problem is us, we must be doing it wrong. But most of the time? It’s just not built for you.

So I want to leave you with a few things to reflect on today:

• Is there something you’re subscribed to, committed to, or still participating in that’s no longer uplifting or serving you?
• Are you hoping something is “going to get better” even though it keeps falling flat?
• Have you built an offer or program that feels out of alignment because someone else told you it should look that way?

If so… maybe it’s time to unsubscribe. Maybe it’s time to rework it. Maybe it’s time to stop waiting for something to change and be the one to change it.

As business owners, we get to do that. We’re allowed to evolve. We’re allowed to build what works for us.

And this is exactly why it's so important to me that every client I work with, whether privately or inside my group program, gets personalized feedback and strategic guidance. Yes, there’s a structure and a framework we follow, but that’s just the starting point. From there, every client’s path is customized based on their goals, business model, capacity, and season. Sometimes those paths look similar. Often, they look wildly different.

Because there’s no such thing as one-size-fits-all. Not in horoscopes. And definitely not in business.

You deserve a business strategy that actually fits you. You deserve to feel good in your business. Let’s make that the standard.

Want in on the FUNNNNN????

Back Pocket Insights is LIVE You may have missed the annoucement but on this week's podcast episode and on the socials, I shared my new FUN FUN FUN offer! I literally am so excited for this! It's a private podcast that includes a community AND exclusive trainings, collab opportunities and special events. If you have been around a while - think of it like the days I had a FB group. The random thoughts I had I used to share on FB live - that's your pod episodes (delivered 2x week minimum). The trainings I used to host in the group - those are coming back. The community and connection - it's all inside. I have been talking a LOT about how I lost the fun in my business, but it's BACK! Our first exclusive training is happening July 1st so get in now and YOU will get to help pick the topic! Join now for only $11/month!